epub |eng | 2012-06-11 | Author:Scott Patterson [Patterson, Scott]

CHAPTER FOURTEEN DUMB MONEY Matt Andresen sat perched at his desk at 50 Broad Street leafing through the latest volume report for Island. It was a Monday, early 2000. A ...

epub |eng | 2010-05-21 | Author:Joel Comm [Comm, Joel]

But they work. In one test conducted by Marketing Experiments Journal in 2004, long-form sales letters consistently outperformed short copy, sometimes by as much as 400 percent. In my own ...

epub |eng | 2013-03-10 | Author:Gary Vaynerchuk

I liked that. It hit my emotional center. I decided to follow him, and he wound up in my Twitter stream, where my colleague Sam could see it. I’m not ...

epub |eng | 2011-03-25 | Author:Gary Vaynerchuk

Extend the Conversation If you were on a date, and there was some serious chemistry, you wouldn’t let it end at the restaurant. You’d probably suggest continuing your conversation over ...

epub, mobi |eng | 2013-05-21 | Author:Joel, Mitch [Joel, Mitch]

YES… IT’S VERY CONFUSING… AND THERE IS A LOT OF SQUIGGLE. It’s easy to look back on this journey and say that I was unfocused, unsure, and randomly jumping on ...

epub, mobi |eng | 2011-04-12 | Author:Steven Levy [Levy, Steven]

PART FIVE OUTSIDE THE BOX The Google Phone Company and the Google TV Company 1 “They already hate us—what’s the downside?” You might say that the seeds of the Google ...

epub, mobi |eng | 2013-10-14 | Author:Stone, Brad [Stone, Brad]

In 2003, Jeff Bezos came up with yet another way to frame his concept of Amazon. This time, it was for a group of buyers who were leading the company’s ...

mobi, epub |eng | 2011-05-12 | Author:Eli Pariser

The Invisible Campaign When George W. Bush came out of the 2000 election with far fewer votes than Karl Rove expected, Rove set in motion a series of experiments in ...

mobi, epub, azw3, pdf |eng | 2012-02-27 | Author:Charles Duhigg

In 1984, a visiting professor at UCLA named Alan Andreasen published a paper that set out to answer a basic question: Why do some people suddenly change their shopping routines? ...

mobi, epub | | 2009-06-29 | Author:Andrew B. King

The padding shorthand property works exactly like the margin shorthand property discussed earlier. For more information, visit the W3C's box model page at http://www.w3.org/TR/REC-CSS2/box.html. The border shorthand property. The border ...

mobi |eng | 2012-05-31 | Author:Marshall, Perry & Todd, Bryan [Marshall, Perry]

YOUR USP MAKES A GREAT GOOGLE AD A couple summers ago I went searching for a solution to my increasingly slow computer. I typed “my computer is slow” into Google, ...

mobi, epub, pdf |eng | 2009-08-25 | Author:Michael C. Thomsett

1. Source: Chicago Board Options Exchange (CBOE), 2008 Market Statistics. 2. Aristotle, Politics, Book One, Part XI, c. 350 B.C. 3. The original 16 companies on which call options were ...

mobi, epub |eng | 2011-02-09 | Author:Dan Schawbel

Personal Brand Statement. This is a single sentence that covers your areas of skill and mastery and who your target audience is. It should be factual and indicate clearly what ...

mobi, epub |eng | 2011-04-01 | Author:Matt Bailey

Different block areas can be designated by different colors. This wireframe uses combinations of black and gray for text areas, green as action items, and blue as linked content or ...

mobi, epub, pdf |eng | 2011-12-19 | Author:Chris Brogan

Online Store If you’re the owner of an online (or online-mostly) store, using a service such as Google+ is a great way to be the “online shopkeeper” outside of your ...